Apple have enlisted the help of two A-list celebrities to help in the marketing campaign of Siri, the voice controlled personal assistant.
Avengers Assemble star Samuel L. Jackson is seen using Siri to aid him in organizing ‘date night’, by showing him where to buy, and how to prepare ingredients for a romantic meal.
Apple have used Zooey Deschanel’s much publicized quirkiness in her commercial. She is shown using Siri to find out the weather (whilst looking out the window), selecting a song to dance to, and reminding her to tidy up….tomorrow.
Apple are yet to upload the ads to their YouTube channel, the ones above are recordings posted to the video sharing site shortly after they aired on TV in America.