A good advert is one that tries and succeeds in making the audience laugh. A bad one, is an advert which makes the audience laugh without meaning too. Blackberry have released some poor advertising campaigns in the past, but this advert, which aired during the Superbowl last night, has to be the worst work they have done.
RIM have just officially revealed the Blackberry Z10, the first official phone to run the company’s new BB10 operating system. As the first device to run the new OS, RIM have made a pretty impressive device to make sure it runs smoothly, giving customers an experience to remember.
Wow. There are hundreds of videos and sound clips on the internet of interviews going badly, but RIM’s Stephen Bates has just topped them all in an interview with the BBC this morning.
Hey Blackberry fans! You don’t have much longer to wait! The Verge has just revealed that the first BB10 phone will be available for order on January 30th in the UK, with the device being available in Vodafone stores the next day.
Research In Motion have launched WakeUpBeBold.com, a follow up to the ‘Wake Up’ campaign targeted towards Apple and their users.
Whereas other attacks at Apple are somewhat amusing, like Samsung’s videos which saw iUsers become jealous when seeing an SII in action, or Amazon’s advert in which a Kindle user pokes fun at an unnamed popular tablet’s reflective screen. However, RIM have completely missed the mark on this campaign.
When visiting the new website, a voice will emerge along with a scrolling script, which discusses the current state of business. The combination of a boring topic and a very demotivating narrator makes this one of the most boring attempt at a viral campaign in recent years.
What do you think? Leave your comments below!