Apple’s Latest Mac Adverts

Apple’s latest Mac adverts are due to air during the London 2012 Olympics for the next fortnight on American television.

The ads take a step away from the serious and to-the-point adverts Apple have produced recently, going for comedy and resembling the iconic Mac vs PC adverts which starred Justin Long.

The new adverts, despite primarily advertising the Mac product, seem to be an advert for the ‘Genius’ employees who work within the Apple stores.

Below you can find all three of the Mac adverts that have aired so far.

Source – The Verge

MacBook Pro With Retina Display

As previously rumoured, Apple have revealed a new addition to the Macbook Pro family at WWDC 2012 earlier today.

I won’t attempt to explain the technical side of the way the new notebook works, as I have very little knowledge in that field. However, the MacBook Pro now has the highest resolution screen of any notebook in the world thanks to the new Retina display. Despite the hardware upgrade, the notebook has actually decreased in size, now 25% thinner than the last generation of MacBook.

Below are some images, as well as the announcement video shown at WWDC.

iMac Touchscreen Concept

Apple’s Tim Cook has openly admitted that he, and Apple has no plans to produce a touchscreen computer, but that doesn’t mean people can’t dream.

This iMac concept almost perfectly blends the line between iPad and Mac. The monitor, which can be folded down to use for drawings, features a slide-to-unlock log in screen, and uses a slightly edited version of the current OSX’s Launchpad user interface.

The long-awaited Siri for OSX is also a feature which would be very welcome if it were to be real.

All in all it’s a very good concept, even if it is a long shot.