You probably hadn’t noticed, but Facebook have just changed their logo for the first time in years. There’s only one difference though, which is the removal of the faint blue line at the bottom of the ‘F’. Although the logo has still not appeared on every Facebook page, it has made a debut as the icon on Android and iOS app updates earlier this week, as well as on Facebook Home.
It’s a nice little tweak to make it look very simple, which is the direction the company are taking with their latest app and website designs, but I’m not surprised they aren’t making a big deal over the change.
The most important feature in logo design is to make it simple. If a logo simply displays your company logo, it imprints itself on the viewers mind and can be remembered easily. That’s why the Facebook, Twitter and Microsoft logos are extremely recognisable, despite being created using a simple font.
What might surprise you however, is how much companies have paid designers to come up with these extremely simple designs. Research by Stock Logos has revealed some shocking prices charged by designers for their work on logos which are now iconic. The most shocking is BP’s logo, charging a whopping £211 MILLION!
What’s also surprising is that Google’s logo, possibly the most recognisable logos of all time, was created for completely free by the founders of the search engine giant. It’s been polished and shined a few times since the original, but the multi-coloured text logo remains the same idea.
Twitter logo price tag: $15
The Twitter logo was designed by Simon Oxley in 2009. It has recently been updated.
Pepsi logo price tag: $1,000,000
The new Pepsi logo was designed by the Arnell Group in 2008. The listed prices include a complete branding package unless otherwise noted.
Nike logo price tag: $35
The Nike logo was designed by Carolyn Davidson in 1975. The price only included the logo design, which later has been refined but the original concept just like in the case of Google and Coca-Cola has been kept intact. Later Nike gave 500 shares of stock to the designer, which is now worth over $600,000.
NeXT logo price tag: $100,000
The NeXT logo was designed by Paul Rand for Steve Jobs in 1986.
Google logo price tag: $0
The original Google logo was designed in 1998 by Sergey Brin, one of Google’s founders in Gimp. Later it has been fine-tuned several times, but the original concept was kept intact.
Glasgow 2014 Games logo price tag: $95,000
The Glasgow 2014 Games logo was designed by Marque Agency and this price only includes the logo design.
Coca-Cola logo price tag: $0
The famous Coca-Cola logo was created by John Pemberton’s bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.
British Petrol (BP) logo price tag: $211,000,000
The BP logo was redesigned in 2008.
BBC logo price tag: $1,800,000
The BBC logo was redesigned in 1997.
As we reported in an earlier post, Twitter have changed the now iconic bird logo to simplify it, removing feathers and rotating it slightly. But this simplification has created a blank canvas for artists around the internet, who have been posting their results to the social network itself.
Twitter have unveiled the new logo for the social networking site, although it’s more of a refinement than a compete over-haul.
“Over the past six years, the world has become familiar with a little blue bird. The bird is everywhere, constantly associated with Twitter the service, and Twitter the company.”
Sticking with the slightly iconic blue bird logo, the update isn’t much of a change. The bird has lost it’s feathers and has been slightly rotated.
It’s a step in the way of minimalism for the company’s new logo, not that the previous one was particularly complicated.
“Starting today you’ll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter.”
Based on Twitter’s logo usage guidelines, they seem pretty adamant that this is exactly how they want the company to be represented. They no longer want the site to be associated with the ‘t’ logo or the bubble font ‘twitter’ logo which has been around since the beginning.
Designing a logo for any business group or company can be usually a challenging experience. This is because it involves huge amount of time, internal debate or discussion and resources. With the help of a logo any business portrays its visual brand in the market for many years. Logos dictate things like fonts, color and graphics which can be applied to everything from your business website to advertising and promotional stuffs. Any competent type of logo would always carry few precise features. The below is the list of five important attributes which will help you in designing excellent logos.
A logo for any business has to be iconic and legible in nature. If you look at some of the most effective logos, you would realize that they are very simple carrying basic shapes including squares and circles. The example of effective logos includes Apple, Target and WWF. The designs of effective logos are neither too earth shattering nor covers every aspect of their businesses. An important element of logos is they act like a stamp and cater you a visual clue to any business or some purpose.
Any competent designed logo can last for more than three decades. The longevity of any logo helps for key things like brand awareness, hence it is vital that the design element doesn’t reference some design trends or any particular time period. Also, you are supposed to avoid over stylizing fonts or some design gimmicks including drop shadows and gradients which simply move in and out of its style.
The application of any competent logo is usually very consistent. This is the basic reason why all the professional companies hire brand guides which direct businesses about the ways of using logos at different places. The consistency in logo helps to define its overall success. Usually a majority of logos are simple and are not at all interesting as per the design perspective. It is the consistent application in a regular interval which supports the clients to start to link the brand mark with the business.
Any competent logo should be versatile in nature since it has to carry a number of potential applications. It must work in black and white or color. It should be effective when it is imprinted on anything both in small and large mediums. It must be effective on TV or for the car wrap. It is important to consider all these possible applications while designing any logo.
The basic idea of creating a logo is to develop a visual representation of your business. One of the major elements of marketing is to define your brand’s unique value proposition. By carrying a unique logo for your business can help you set apart in today’s cut throat competition. This is really difficult to achieve as at the same time you want to keep your logo simple and relevant to your industry. However, the elements of uniqueness can be obtained with things like name, fonts, color, shape and composition. Most importantly, logos are not required to be exact or literal; they act like a visual peephole into your business.
Logos are really important for companies and businesses. Hence their design too becomes challenging, however, by considering the above five attributes of logo can help you design a perfect one. So next time when you are rebranding, you are supposed to consider these five elements.
About the author: Alyssa Clarke is a freelance blogger who is passionate about writing. She frequently writes on SEO, marketing and social media related topics. Her favorite sites are Bornrich and Styleguru, which she also happens to work for. She is a social media addict and can be actively found on twitter @alyssagclarke.