Apple have released another two adverts promoting the iPad and iPad mini. Both the adverts focus on a series of words which describe the iPad brand, like ‘bright’, ‘together’, ‘loud’, and ‘deep’. Oddly enough, ‘expensive’ doesn’t show up.
If you’ve turned on your TV in the last few days, it’s almost inevitable that you have seen Apple’s ‘Heart & Soul’ advert for the iPad Mini. If you haven’t seen it yet, it begins with the normal sized iPad playing part of the tune, and drags the camera to the right, where you see the new iPad Mini playing another part of the song. The parody above is an example of how good the advert could be if Apple created it with all of their touchscreen products, such as the iPhone, iPod Nano and the fictional ‘iMac Touch’.
Amazon have launched a very public attack on Apple’s iPad Mini in the form of an unavoidable message on the shopping website’s US homepage. The ad (above) bases it’s point around a Gizmodo quote following the launch of the iPad Mini, in which the site criticizes the fact that, despite a larger screen, the new iPad has a worse quality screen than 7 inch tablets already on the market. Of course, Amazon has steered clear from the fact that despite maybe having the better screen, the amount of applications available on their tablet is far from that of the iPad Mini, which is likely to be one of the main reasons people are drawn to Apple over Amazon.
The iPad Mini is one of the most highly anticipated gadgets around right now, especially now that the iPhone 5 is official and released. The smaller version of the succesful Apple tablet is still merely rumours, however with the suggested announcement date just around the corner, now is an ideal time to look back at all the rumours we have heard of the iPad Mini since the start of the year.
This infographic, courtesy Gimmitech, highlights the many rumours and thoughts surrounding the iPad Mini.