Google has released another trailer to advertise their Chromebooks, however this one is a little different to usual. The last few Chromebook ads have been a series of video clips played quickly within a short time period, with a laid over the top describing the different scenarios they can be used in. This advert takes a more serious, although equally heart-warming approach to advertise how the Chromebooks can be used in a teaching environment.
For the past few months, Spotify users have been able to access their music collection through the Spotify Web App, which is currently still in beta. As well as meaning that it could be accessed from any computer, this also meant that people on cloud based operating systems, most notably Chrome OS, could finally access the music streaming service.
Last night, Google revealed the Chromebook Pixel, the laptop which was leaked in a video a couple of weeks ago, but was written off as a fake.
In a further attempt to edge-out the competition in the computing market, Google have announced another wallet-friendly Chromebook in partnership with Acer. Only last month Google and Samsung teamed up to produce an ARM based Chromebook retailing for only £229.
Google’s attempt to take on the PC market hasn’t been great. The launch of the Chromebook has been met with a pretty underwhelming response, and the general opinion is that they can do pretty much everything a normal laptop can do, with added limitations.
Google have clearly tried to end these thoughts in the latest update of the Chrome Operating System, but they might not have done themselves any favours.
Included in the update is the inclusion of customizable wallpapers. This shouldn’t have been a feature worth mentioning, wallpapers have been customizable on other platforms for over a decade now. Wallpapers should have been included in the original Chrome OS, or at least silently added through an update rather than expressing it as a ‘new’ feature in the video above.
Another new feature is the taskbar at the bottom, where you can pin your favourite applications and launch them quicker from other windows. Chrome OS now also allows you to have two windows open side by side, so you can type a document and watch a Youtube clip at the same time.
The features I have mentioned so far are not new, and not revolutionary. It looks like Google have backed down to the pressure of what people are already used to, and attempted to replicate that. The taskbar at the bottom is something that has been in Windows since almost the beginning, with the pinning made available in Windows 7, while the Aero Snap feature has also been around for a number of years.
At heart, a Chromebook is still a Chromebook. It runs the successful web browser, Google Chrome, which uses a number of cloud based applications such as document creators, image viewers and games to replicate the standard PC experience, only quicker. However the new features which Google have introduced this week shows that there currently isn’t a web browser, no matter how fast and efficient, that can offer the same capabilities as a standard PC or Mac, and the Chromebook is slowly starting to shift.