The Blackberry Z10 has been on sale in the UK for a couple of months now, and early reports suggest that it’s not selling too badly. However, the price of the device is far too expensive to take a risk on, without having a test of BB10 before you purchase.
A good advert is one that tries and succeeds in making the audience laugh. A bad one, is an advert which makes the audience laugh without meaning too. Blackberry have released some poor advertising campaigns in the past, but this advert, which aired during the Superbowl last night, has to be the worst work they have done.
RIM have just officially revealed the Blackberry Z10, the first official phone to run the company’s new BB10 operating system. As the first device to run the new OS, RIM have made a pretty impressive device to make sure it runs smoothly, giving customers an experience to remember.
Wow. There are hundreds of videos and sound clips on the internet of interviews going badly, but RIM’s Stephen Bates has just topped them all in an interview with the BBC this morning.
Hey Blackberry fans! You don’t have much longer to wait! The Verge has just revealed that the first BB10 phone will be available for order on January 30th in the UK, with the device being available in Vodafone stores the next day.
Research In Motion have launched WakeUpBeBold.com, a follow up to the ‘Wake Up’ campaign targeted towards Apple and their users.
Whereas other attacks at Apple are somewhat amusing, like Samsung’s videos which saw iUsers become jealous when seeing an SII in action, or Amazon’s advert in which a Kindle user pokes fun at an unnamed popular tablet’s reflective screen. However, RIM have completely missed the mark on this campaign.
When visiting the new website, a voice will emerge along with a scrolling script, which discusses the current state of business. The combination of a boring topic and a very demotivating narrator makes this one of the most boring attempt at a viral campaign in recent years.
What do you think? Leave your comments below!
Since the BlackBerry keynote yesterday (May 2nd) revealing the BlackBerry 10 OS I have been scouring the internet trying to learn all I can about what is to come. I love BlackBerry’s and have been a fan ever since the Pearl rolled out in 2008. Although there were some things I was saddened to learn, BlackBerry has held my fandom with some amazing new features.
Of course, this is all the OS, so when it all comes out on actual phones some things will be different from model to model.
There are a few unfortunate things for my fellow BlackBerry fans. Current phones will not be able to update to the new OS, and they’re going to make us wait until August for a phone with the new OS to even be revealed. It seems as though it will be worth the wait.
The New Keyboard
Unfortunately, BlackBerry is following the trend to have an on-screen keyboard. Fortunately, it seems to be the best of the lot. The keyboard is as large as can be managed on the screen. There are all sorts of swipe features that have been added. For instance, you can swipe to the left in order to delete. You can swipe down to switch to the numbers and symbols page. The prediction text has the words appear over the letter that the words begin with and you can simply swipe up to float the words up into the text. I love the idea of swiping to make everything go more quickly.
The camera seems as though it will be wonderful. It has automatic face detection, and you take a picture by touching anywhere. My favorite part is the “miss the moment” feature. If someone blinks or sneezes or moves when you take the photo, you don’t need to retake the photo. You simply select their face and scroll back in time (several seconds are available) to a moment when they look better and it auto ‘shops the face from that moment into the photo. This is a feature I am really looking forward to.