This McDonald’s Sign is Only Visible at Night

A Canadian advertising agency has created a roadside McDonald’s advertisement which, which has an invisible message during the day. However at night, a ‘Open 24 Hours’ message appears glowing to passers by.

Surely this isn’t as effective as a typical sign, which is visible during the day, and is often lit up during the night, however it’s a very interesting concept which could become very useful in the future.

QLOCKTWO W

The QLOCKTWO watch by Biegert & Funk takes a new approach at telling you the time.

It ditches the arrows or digital display of most watches, and replaces it with a grid of 110 different letters. Pressing the stainless steel button displays a phrase made up of with the letters on the grid, with phrases like, “It is half past nine”.

Interested in this unique and stylish piece of gadgetry? The QLOCKTWO W costs around $275, and is due for release later this year. You can visit Qlocktwo.com and register your interest, to receive an e-mail notification when you can get your hands on one.

Edible Elevator Is Completely Disgusting

Everything in the original Willy Wonka’s Chocolate Factory was amazing, especially the edible room. It’s a magical idea which would brighten everyone’s day, at least that’s what biscuit maker McVitie thinks.

The company recently created the world’s first ‘lickable elevator’, complete with jaffa cakes to lick during the day. The creation was made by McVitie with the help of ‘Mischief’ for the company’s London office. We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers.

“We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers.” Phillipa Tilley, Senior Brand Manager of McVities. (Interview with The Drum)

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